Diseño de la ruta turística de agua dulce en el cantón Buena Fe provincia de Los Ríos, año 2020
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2020
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Quevedo: UTEQ
Abstract
El presente trabajo de investigación se realizó en la provincia de Los Ríos, cantón Buena Fe, tuvo como objetivo general el diseño de la ruta turística de agua dulce, siguiendo el Manual de Atractivos Turísticos dispuesto por el Ministerio de Turismo en el año 2018, para crear e innovar el mercador turístico en el cantón se elaboró la ruta de agua dulce. Para el desarrollo del proyecto de investigación se establecieron tres objetivos específicos, los cuales se lograron a través de varios métodos de investigación. El primero permitió identificar los atractivos naturales de agua dulce que existen en el cantón Buena Fe mediante las fichas para el levantamiento y jerarquización de atractivos turísticos, tales resultados permitieron dar paso a la selección de los atractivos que serán incluidos y desarrollados en la ruta de agua dulce. Se realizaron encuestas con preguntas estructuradas dirigidas a la población económicamente activa de Buena Fe, evidenciando una gran acogida de la propuesta del diseño de la ruta turística de agua dulce. Para el diseño fueron seleccionados 6 atractivos, la extensión de la ruta de agua dulce es de 69,33km, además se elaboró un mapa trazada la ruta potencial, con su respectiva leyenda y cada uno de los atractivos a visitar. Se elaboró la Ruta de Agua Dulce Buena Fe, que cuenta con su respectiva iconografía, paquete turístico, perfil de costo, punto de equilibrio y costo de producción. En conclusión, se determinó que la ruta de agua dulce brindará un gran aporte al turismo de Buena Fe y sus sectores aledaños, potencializando, promocionando, generando ingresos económicos y mejorando la infraestructura turística de todo el cantón, captando visitas de turistas locales, provinciales y nacionales posicionando el producto en el mercado.
Palabras claves: ruta turística, paquetes turísticos, atractivos naturales
Description
The present research work was carried out in the province of Los Ríos, Buena Fe canton, with the general objective of designing the freshwater tourist route, following the Manual of Tourist Attractions established by the Ministry of Tourism in the year 2018. In order to create and innovate the tourist market in the canton, the freshwater route was developed. For the development of the research project, three specific objectives were established, which were achieved through various research methods. The first one allowed to identify the natural attractions of fresh water that exist in the county of Buena Fe by means of the cards for the survey and hierarchization of tourist attractions, such results allowed to give step to the selection of the attractions that will be included and developed in the route of fresh water. Was carried out through surveys with structured questions directed to the economically active population of Buena Fe, evidencing a great acceptance of the proposal of the design of the tourist route of fresh water. For the design, 6 attractions were selected, the extension of the fresh water route is 42km, in addition a map was elaborated tracing the potential route, with its respective legend and each one of the attractions to visit. The Buena Fe Fresh Water Route was elaborated, with its respective iconography, tourist package, cost profile, balance point and production cost. In conclusion, it was determined that the fresh water route would provide a great contribution to the tourism of Buena Fe and its surrounding sectors, potentializing, promoting, generating economic income and improving the tourist infrastructure of the whole canton, attracting visits from local, provincial and national tourists and positioning the product in the market.
Keywords: tourist route, tourist packages, natural attractions
The present research work was carried out in the province of Los Ríos, Buena Fe canton, with the general objective of designing the freshwater tourist route, following the Manual of Tourist Attractions established by the Ministry of Tourism in the year 2018. In order to create and innovate the tourist market in the canton, the freshwater route was developed. For the development of the research project, three specific objectives were established, which were achieved through various research methods. The first one allowed to identify the natural attractions of fresh water that exist in the county of Buena Fe by means of the cards for the survey and hierarchization of tourist attractions, such results allowed to give step to the selection of the attractions that will be included and developed in the route of fresh water. Was carried out through surveys with structured questions directed to the economically active population of Buena Fe, evidencing a great acceptance of the proposal of the design of the tourist route of fresh water. For the design, 6 attractions were selected, the extension of the fresh water route is 42km, in addition a map was elaborated tracing the potential route, with its respective legend and each one of the attractions to visit. The Buena Fe Fresh Water Route was elaborated, with its respective iconography, tourist package, cost profile, balance point and production cost. In conclusion, it was determined that the fresh water route would provide a great contribution to the tourism of Buena Fe and its surrounding sectors, potentializing, promoting, generating economic income and improving the tourist infrastructure of the whole canton, attracting visits from local, provincial and national tourists and positioning the product in the market.
Keywords: tourist route, tourist packages, natural attractions
Keywords
Ruta turística, Paquetes turísticos, Atractivps naturales
Citation
Crespo Rodríguez, Eddy Jonathan. (2020). Diseño de la ruta turística de agua dulce en el cantón Buena Fe provincia de Los Ríos, año 2020. Quevedo. UTEQ. 164 p.